The sports institution will create multiple experiences inside our videogame, meeting the demands of their global fanbase. The agreement was announced at the Fernando Buesa Arena, where both CEOs signed the team’s official shirt as a symbol.
“With Outer Ring MMO, at Baskonia, we are taking a decisive step forward in our desire to continue innovating and providing new experiences that strengthen the ties with our fans, in this case, through a channel that allows for great reciprocity and bidirectionality”, explains Aitor Jiménez, Director of Innovation at Baskonia Alavés Group.
AN OPPORTUNITY FOR THE SPORTS INDUSTRY
Firstly, integrating themselves and creating immersive experiences inside games allows sports clubs to approach the next generation of fans. They need to call the attention of the young people that now demand different ways of entertainment—but also approach the rapidly growing crypto community, a new niche for them.
Secondly, clubs now have global fanbases and need to be able to offer virtual experiences, not only live games at stadiums. Integrating into a metaverse will allow them now only to broadcast their real-life events but also create new ones without physical or temporary barriers.
They will solve this issue by creating their own spaces inside our universe.
Thirdly, being present in an MMO is an incredible showcase for all brands. Teams will not only be able to offer new experiences to their current fans but also call the attention of the massive audience that will be present in this world.
Thanks to blockchain technology, we will be able to create or integrate new business models inside the game. With the sale of tokenised assets, Baskonia will be able to generate a new revenue stream.
In conclusion, Baskonia is leading a change that will take place sooner or later in the sports industry. Outer Ring will work with them to create incredible virtual spaces.
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