On the 3rd of May, a press conference was held to announce the collaboration agreement between Córdoba Futsal and Outer Ring MMO. In it, José García Román, President of Córdoba Futsal, Daniel Valdes, CEO of Outer Ring MMO, and Cruz Guijarro Herrero, CEO of Datta Capital, commented on how the integration of the sports club into the Outer Ring metaverse will take place.
Córdoba Futsal becomes a Sports Partner of Outer Ring MMO, a video game developed in Pamplona that applies blockchain technology to its open-world, creating a metaverse where the sports brand will be integrated with others such as Baskonia.
This agreement has been carried out through Datta Capital, partner of Outer Ring and sponsor of Cordoba Futsal. It makes the video game an Official Sponsor of the sports club, with its logo visible on the first kit.
CORDOBA IN THE METAVERSE
The idea of metaverse presents a wide range of possibilities. The creation of virtual worlds and the ability to interact within them makes it possible for organisations and individuals to create virtual experiences and products to satisfy the needs of an increasingly cyber-native public.
Cordoba Futsal aims to exploit this opportunity within Outer Ring MMO.
First of all, participation in this video game/metaverse allows the team to approach new audiences. Not only young gamers but also the crypto community, which already represents 4% of the global population.
Secondly, the presence within a virtual world allows the club to create new experiences or events and make them accessible to an utterly global audience that does not understand physical or temporal barriers.
Finally, Córdoba Futsal will transfer its physical merchandising to the virtual world. One of the integrations that we are being offered is the ability to purchase a skin with the official shirt and at the same time receive it at home. A type of shopping experience that could occur interactively in one of the establishments created in the Outer Ring.
