It’s been a few crazy weeks for the Outer Ring ecosystem. The launch of our token was not an overnight success, nor the amazing feedback received from the crypto community. Our team has been working for years to create an amazing product and keeps building the necessary relations to enter the complex world of blockchain. Right now, our universe is already inhibited by + 60.000 explorers around all our social media channels.
Transparency and feedback are some of our pillars. Building in public and listening to the demands of our users will make this project successful and last over time. Therefore, we want to use this opportunity to show our holders some of the key concepts applied in our communication strategy:
HEALTHY COMMUNITY BUILDING
The Play to Earn, NFT and metaverse ecosystems are full of projects which invest more in marketing than development. Outer Ring takes a different approach. We haven´t launched any token or NFT until we had a playable game for our community to test. Selling promises, gifting rewards or launching all-out influencers campaigns might work in the short term, but we are building a game that plans to last over the next 20 years.
The essence of calling the public’s attention is having a fun game. People are trying our game and recommending the experience, this way our community is being created by word of mouth. People investing in the project are future players, not money-hunters. You can see it just by looking at our Materials Staking Pairs, which has +4M$ USDT locked.
While our project is still far away from others in market cap and Twitter followers, the engagement that we are generating with our community is competing in the Top 5. During the social media research carried out by the marketing team these past 15 days, we were able to measure the value of our community in numbers.
Compared with the Top15 Play to Earn games in the ecosystem we place last in the number of followers. But this does not reflect the reality of our ecosystem. Having an account full of people that will never play our game has no use for us.
The relevant information shows up once we look into the engagement numbers. Our tweets are at the Top5 in average likes per publication and Top3 in average ReTweets. This means that our community is solid, compromised with the project, and we are very thankful for it.
WORK WITH THE BEST
Outer Ring has made a very special partnership philosophy. Over the last year, we closed +70 Partnerships inside and outside the blockchain industry. Outer Ring is a universe that allows projects to orbit around, or fully integrate themselves into its space. This way we are able to grow hand to hand with them and create bridges between communities.
For the IDO, we closed partnerships with 11 launchpads. They helped us to boost our project into the crypto market, but the relationship with them is much stronger. Bluezilla, for example, has created a headquarter in Great Silver City. A path that has been taken by other partners such as Metabrands that are already building experiences in the metaverse.
In defi we were able to close a collaboration agreement with Biswap thanks to MH Ventures, and Dextools, which is helping our users get accurate investment information. On the other hand, partners as Team Heretics, the biggest Spanish-speaking esports team, or OWO, will help our project bring our game into the mainstream audience.
Metaverse and play to earn are very abstract concepts that take a huge effort to communicate appropriately. Outer Ring is focused on bringing gamers into the ecosystem while creating a universe where people and organizations of all kinds can live and create their own experiences.
To achieve our objectives we will keep working in accordance with our philosophy, breaking the rules set and growing naturally along with our great community. Hope you will enjoy this adventure as much as our team!
Follow Outer Ring MMO social networks!
- Youtube: @outerringmmo
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- Twitter: @outerringmmo
- Facebook: @outerringmmo
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- Discord: https://discord.gg/outerringmmo
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